RBO PrintLogistix Stationery Redesign

RBO PrintLogistix is a 40-year-old print and brand deployment company that helps major brands execute their marketing at scale — promotional, print, fulfillment, the whole operation. Their stationery didn't reflect any of that. It was outdated and overdue for a refresh. I redesigned their full stationery system as an in-house project, working within the existing RBO brand to bring the business cards, letterhead, envelopes, and anniversary materials up to the level of the clients they were actually serving. The CMYK color treatment was a deliberate nod to their print roots — the kind of detail that means something to people in the industry.

Redesigned business cards built on clean typography and a CMYK-inspired color treatment that references RBO's print heritage without being heavy-handed about it. Print-ready precision was non-negotiable given the company's business.

The complete stationery system laid out together — business cards, letterhead, and envelopes as a unified set. A company that deploys other brands at scale needed their own materials to actually look the part.

Redesigned letterhead built for professional business communications. Clean hierarchy, balanced spacing, and subtle CMYK elements carried throughout to keep the system consistent from top to bottom.
Redesigned letterhead built for professional business communications. Clean hierarchy, balanced spacing, and subtle CMYK elements carried throughout to keep the system consistent from top to bottom.
Anniversary card extending the refreshed brand identity into promotional and internal materials. Same system, different application — the mark of a brand that holds together across every surface it touches.
Anniversary card extending the refreshed brand identity into promotional and internal materials. Same system, different application — the mark of a brand that holds together across every surface it touches.
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