Predictiv

Predictiv was a healthcare startup built around the idea that your genes could tell you more about your health than any doctor's visit. The concept was a DNA-based wellness platform where your sequenced genes created a "digital twin" — a personalized health profile that could predict risks, guide decisions, and connect you to care. Because the team was lean, I owned nearly everything creatively — brand identity, UI/UX, web design, motion graphics, video production, presentations, and marketing from the ground up. I worked directly with the founders to make something that felt as ambitious as the technology behind it.

The first brand direction established for Predictiv — introducing the visual identity alongside the early mobile app experience. The design challenge was making DNA sequencing and predictive health data feel like something a regular person would want to engage with, not something that belonged in a lab.

Motion walkthrough of the Predictiv app experience, showing how your sequenced gene data translated into actionable health insights within the platform. I designed the interface, layouts, and motion to make something genuinely complex feel intuitive from the first screen.

The Predictiv testing kit alongside the mobile app and digital twin dashboard — your personalized health profile built from your sequenced DNA. This piece was about connecting the physical moment of taking the test to the digital experience waiting on the other side of it.

Educational print booklet designed for healthcare and clinical environments to introduce Predictiv's technology to providers and potential partners. I developed the full layout system, visual hierarchy, and supporting graphics — the goal was making DNA-based predictive health feel credible and accessible on paper, not just on a screen.
Educational print booklet designed for healthcare and clinical environments to introduce Predictiv's technology to providers and potential partners. I developed the full layout system, visual hierarchy, and supporting graphics — the goal was making DNA-based predictive health feel credible and accessible on paper, not just on a screen.
Educational print booklet designed for healthcare and clinical environments to introduce Predictiv's technology to providers and potential partners. I developed the full layout system, visual hierarchy, and supporting graphics — the goal was making DNA-based predictive health feel credible and accessible on paper, not just on a screen.
Educational print booklet designed for healthcare and clinical environments to introduce Predictiv's technology to providers and potential partners. I developed the full layout system, visual hierarchy, and supporting graphics — the goal was making DNA-based predictive health feel credible and accessible on paper, not just on a screen.
Educational print booklet designed for healthcare and clinical environments to introduce Predictiv's technology to providers and potential partners. I developed the full layout system, visual hierarchy, and supporting graphics — the goal was making DNA-based predictive health feel credible and accessible on paper, not just on a screen.
Educational print booklet designed for healthcare and clinical environments to introduce Predictiv's technology to providers and potential partners. I developed the full layout system, visual hierarchy, and supporting graphics — the goal was making DNA-based predictive health feel credible and accessible on paper, not just on a screen.
Educational print booklet designed for healthcare and clinical environments to introduce Predictiv's technology to providers and potential partners. I developed the full layout system, visual hierarchy, and supporting graphics — the goal was making DNA-based predictive health feel credible and accessible on paper, not just on a screen.
Educational print booklet designed for healthcare and clinical environments to introduce Predictiv's technology to providers and potential partners. I developed the full layout system, visual hierarchy, and supporting graphics — the goal was making DNA-based predictive health feel credible and accessible on paper, not just on a screen.

Custom icon system built to work across web, mobile, presentations, and print. Designing icons for a DNA and predictive health platform meant finding visual shorthand for concepts that don't have established symbols yet — everything had to feel intuitive on first glance.

Motion graphics built in After Effects to bring the Predictiv brand and health concepts to life across digital marketing and product storytelling. Used animation to add clarity to things that are hard to explain statically — gene sequencing, health predictions, the digital twin concept.

The Predictiv platform in use — showing the UI/UX experience in a real healthcare setting rather than a mockup frame.

Paid digital commercial created to introduce Predictiv to consumers and drive signups. I led the visual direction, motion, and editing — making a DNA wellness platform feel exciting and accessible to people who'd never thought about their genes as a health tool before.

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