Predictiv

At Predictiv, I served as the lead designer for a small healthcare startup focused on predictive health technology and DNA-based wellness experiences. Because the team was lean, I owned nearly every aspect of the brand and creative direction — including branding, layout design, UI/UX, web design, motion graphics, video production, presentations, marketing assets, and overall visual strategy. The role required balancing big-picture brand thinking with hands-on execution across digital, product, and marketing touchpoints. I worked closely with founders to translate complex health concepts into approachable, engaging visual experiences designed to feel both innovative and human-centered.

Hero branding and mobile app showcase created for Predictiv, a healthcare startup focused on predictive wellness and personalized medicine. This visual introduced the brand direction while highlighting an early mobile app experience designed to make complex health and drug interaction data feel modern, accessible, and user-friendly.

UI/UX concept video created to showcase the Predictiv mobile app experience and overall product vision. I designed the interface, layouts, motion, and visual flow to demonstrate how complex health insights and predictive wellness data could feel intuitive, approachable, and engaging within a modern mobile experience.

Product and dashboard showcase highlighting the Predictiv testing kit alongside the mobile app experience and “digital twin” health dashboard. The goal was to visually connect the physical product with the personalized digital experience, creating a cohesive system that felt futuristic, approachable, and grounded in user understanding.

Educational print booklet designed for use in healthcare and clinical environments to help communicate Predictiv’s services and technology in a clear, approachable way. I developed the layout system, visual hierarchy, and supporting graphics to simplify complex health information while maintaining a clean, modern brand experience across print materials.
Educational print booklet designed for use in healthcare and clinical environments to help communicate Predictiv’s services and technology in a clear, approachable way. I developed the layout system, visual hierarchy, and supporting graphics to simplify complex health information while maintaining a clean, modern brand experience across print materials.
Educational print booklet designed for use in healthcare and clinical environments to help communicate Predictiv’s services and technology in a clear, approachable way. I developed the layout system, visual hierarchy, and supporting graphics to simplify complex health information while maintaining a clean, modern brand experience across print materials.
Educational print booklet designed for use in healthcare and clinical environments to help communicate Predictiv’s services and technology in a clear, approachable way. I developed the layout system, visual hierarchy, and supporting graphics to simplify complex health information while maintaining a clean, modern brand experience across print materials.
Educational print booklet designed for use in healthcare and clinical environments to help communicate Predictiv’s services and technology in a clear, approachable way. I developed the layout system, visual hierarchy, and supporting graphics to simplify complex health information while maintaining a clean, modern brand experience across print materials.
Educational print booklet designed for use in healthcare and clinical environments to help communicate Predictiv’s services and technology in a clear, approachable way. I developed the layout system, visual hierarchy, and supporting graphics to simplify complex health information while maintaining a clean, modern brand experience across print materials.
Educational print booklet designed for use in healthcare and clinical environments to help communicate Predictiv’s services and technology in a clear, approachable way. I developed the layout system, visual hierarchy, and supporting graphics to simplify complex health information while maintaining a clean, modern brand experience across print materials.
Educational print booklet designed for use in healthcare and clinical environments to help communicate Predictiv’s services and technology in a clear, approachable way. I developed the layout system, visual hierarchy, and supporting graphics to simplify complex health information while maintaining a clean, modern brand experience across print materials.

Custom icon system created for Predictiv to support the brand’s digital and educational experiences across web, mobile, presentations, and marketing materials. The icons were designed to simplify complex healthcare concepts while maintaining a clean, approachable visual language consistent with the overall brand system.

Motion graphics created in Adobe After Effects to bring Predictiv’s visual system and healthcare concepts to life through animation and movement. These pieces were designed to add energy, clarity, and engagement across digital marketing, presentations, and product storytelling while reinforcing the futuristic direction of the brand.

User interacting with the Predictiv platform in real time, showcasing the UI/UX experience within a natural healthcare and wellness setting.

Promotional commercial created for paid digital marketing campaigns to introduce the Predictiv platform and drive user engagement. I contributed to the visual direction, motion, editing, and overall creative execution to help communicate the brand’s vision in a modern, approachable, and visually compelling way.

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