Launch ad created for Meta and Google campaigns. I led the full production — creative direction, UI/UX visuals, motion graphics, and editing. The goal was to communicate a complex product in under 30 seconds and make gene-based health insights feel exciting and accessible to everyday consumers, not just science enthusiasts.
Hero visual establishing the PhoenX brand identity alongside the mobile app. This was the first impression — it needed to signal that this was a serious health platform while still feeling consumer-friendly and approachable. The aesthetic pulls from the same visual language as Apple Health, clean and confident without being clinical.
Pitch deck designed to communicate the PhoenX platform vision to investors and partners. Gene sequencing, telehealth, pharma delivery, and nutrition insights are each complex on their own — the design challenge was making the full product ecosystem feel cohesive and inevitable rather than overwhelming. Clean information hierarchy and strong brand consistency carried it.
Website landing page designed to introduce PhoenX to consumers during the pre-launch phase. The layout had to do a lot — explain a brand new product category, build trust around something as personal as genetic data, and get people to sign up. Balanced product education with visual storytelling and kept the Apple Health-adjacent aesthetic consistent throughout.
Motion walkthrough of the PhoenX app experience showing key user flows — from health insights pulled from your gene sequence to telehealth appointments and prescription ordering. Designed to feel as intuitive as the apps people already use every day, because that was the whole point.